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      <image:title>Copywriting &amp; Content Strategy Services- Steve Heald Copywriter New York - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>TV commercial script for Philadelphia Flyers, sample #2 - Ron Hextall Hall of Fame induction night</image:caption>
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      <image:title>Marketing Copywriting Portfolio | Steve Heald, Copywriter New York</image:title>
      <image:caption>TV commercial script for Philadelphia 76ers - ‘Guys’ Night Out’ campaign</image:caption>
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      <image:title>TD Ameritrade UX Writing 5 - Steve Heald Copywriter New York</image:title>
      <image:caption>TD Ameritrade UX writing</image:caption>
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    <image:image>
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      <image:title>TD Ameritrade UX Writing 5 - Steve Heald Copywriter New York</image:title>
      <image:caption>TD Ameritrade UX writing</image:caption>
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      <image:title>TD Ameritrade UX Writing 6 - Steve Heald Copywriter New York</image:title>
      <image:caption>TD Ameritrade UX writing</image:caption>
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      <image:title>TD Ameritrade UX Writing 6 - Steve Heald Copywriter New York</image:title>
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      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>With the 2020 Schwab acquisition of TD Ameritrade, 12 million TD Ameritrade clients will have to create Schwab login info to access their accounts online once they move.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/3765c3f9-75af-4205-9748-070c67efa2c6/design+thinking+process.jpg</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Our UX team used this iterative approach to develop a flow that made it easy for users to create their Schwab login info.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/a3937509-6918-48bf-8db4-0f2eb5fe6053/Schwab+credential+creation+screens+1-2.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>An interstitial on TDA platforms (left) encourages clients to go to Schwab platforms (right) to create their login info.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/00f5ac3f-dec0-421e-ac22-7a9f3fdddd13/Schwab+credential+creation+intro+before+and+after.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/c45515ca-e07c-43a5-ba78-b02195340b3e/Schwab+credential+creation+-+confirm+identity.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Before clients can create their login info, they have to confirm their identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/106daef0-4c3f-4575-bd4f-613f3ffe7c9b/Schwab+credential+creation+-+confirm+identity+before+and+after.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/468579c4-224c-4c6f-b75d-f2aa13342cf1/Schwab+credential+creation+-+create+Login+ID+and+password.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/7bcc112b-cf1b-40ad-a826-016d0e310d7c/Schwab+credential+creation+choose+login+security+preferences+before+and+after.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/571dea31-a338-4737-9e84-8013df2734f0/Schwab+credential+creation+-+choose+how+to+get+security+code</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/a5f61a59-e812-4510-964a-0b43f4261d51/Schwab+credential+creation+trust+device</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/989a994a-dccb-4fc3-afac-67ec5e95d113/Schwab+credential+creation+success+page</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/6e646469-6a95-483c-9c19-752f6f9539cc/charles-schwab-td-ameritrade-ux-content+70pct.jpg</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>With the 2020 Schwab acquisition of TD Ameritrade, 12 million TD Ameritrade clients will have to create Schwab login info to access their accounts online once they move.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/3765c3f9-75af-4205-9748-070c67efa2c6/design+thinking+process.jpg</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Our UX team used this iterative approach to develop a flow that made it easy for users to create their Schwab login info.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742818077-WH7MLISL3K6LUGLTADT1/1-+TDA+interstitial+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742818005-A5AFPF7I96RVFQD26TPJ/2-+Schwab+credential+creation+intro+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742818763-IP8DJJ3PRQI95DT900RV/3-+Schwab+credential+creation+-+confirm+identity+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742818916-LJHRQKOXGBQTRD3ZF71T/4-+Schwab+credential+creation+-+create+Login+ID+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742819550-FJCEE0UU00Y8PWTHMG5G/5-+Schwab+credential+creation+-+choose+sec+pref+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742819745-WUHU7WDZVLAV50OZTXZV/6-+Schwab+credential+creation+-+choose+how+security+code+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742820440-Y2075NOL33GQDY8UUELO/7-+Schwab+credential+creation+trust+device+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/1681742820547-KSGYQWB49Q0T57P34LSV/8-+Schwab+credential+creation+success+page+clean.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/a3937509-6918-48bf-8db4-0f2eb5fe6053/Schwab+credential+creation+screens+1-2.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>An interstitial on TDA platforms (left) encourages clients to go to Schwab platforms (right) to create their login info.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/00f5ac3f-dec0-421e-ac22-7a9f3fdddd13/Schwab+credential+creation+intro+before+and+after.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/c45515ca-e07c-43a5-ba78-b02195340b3e/Schwab+credential+creation+-+confirm+identity.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Before clients can create their login info, they have to confirm their identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/106daef0-4c3f-4575-bd4f-613f3ffe7c9b/Schwab+credential+creation+-+confirm+identity+before+and+after.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/468579c4-224c-4c6f-b75d-f2aa13342cf1/Schwab+credential+creation+-+create+Login+ID+and+password.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/7bcc112b-cf1b-40ad-a826-016d0e310d7c/Schwab+credential+creation+choose+login+security+preferences+before+and+after.png</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/571dea31-a338-4737-9e84-8013df2734f0/Schwab+credential+creation+-+choose+how+to+get+security+code</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/a5f61a59-e812-4510-964a-0b43f4261d51/Schwab+credential+creation+trust+device</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee1352f7feb216c826b73aa/989a994a-dccb-4fc3-afac-67ec5e95d113/Schwab+credential+creation+success+page</image:loc>
      <image:title>Charles Schwab Content Strategy 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.easywritersteve.com/not-a-page-404</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-29</lastmod>
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    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:title>TruStage Article - Guide to personal financial planning - Steve Heald Copywriter New York - Make it stand out</image:title>
      <image:caption>Continue to view the article content, or visit the TruStage website.</image:caption>
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    <lastmod>2026-04-03</lastmod>
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      <image:title>TruStage Article - 10 benefits of life insurance - Steve Heald Copywriter New York - Make it stand out</image:title>
      <image:caption>Continue to view the article content, or visit the TruStage website.</image:caption>
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